Our solutions are targeted to different players of the Media sector:
Buying Houses
Set up of Corporate Performance Management (CPM) solutions, leveraging the internal and external data of the company such as CIM, web site usage, etc. The core of the solution is a centralized information platform allowing, among others, to :
- Track the company performance over the years and compare it with the targets (budget and planning);
- Compare the performance with other market players (by using the CIM data);
- Providing the advertisers with a global overview of the performance of their campaigns, regardless of the support (printed press, tv, internet, etc.)
- Measure the individual performance of proposed services and products
Printed press (periodicals, magazines)
Set up of CPM solutions, leveraging the internal and external data of the company such as CIM, web site usage, etc. The core of the solution is a centralized information platform allowing, among others, to :
- Track the company performance over the years and compare it with the targets (budget and planning);
- Compare the performance with other market players (by using the CIM data);
- Track the respect of SLA’s for partner providers (distributors, printers)
- Control and measure the performance of supply chain processes (we have an in-depth expertise in the development of BI solutions based on the SCOR model (Supply Chain Operations Reference) as proposed by the Supply Chain Council
- Perform business activity monitoring (BAM) on the end to end supply chain process
- Measure the performance of acquisition campaigns
- Measure the performance of the advertising agency compared to the yearly objectives
- Monitor the shift of advertisers‘ investments to other media in order to stimulate the sales forces of the agency
- Better adjust the delivery process to point of sales
- Etc.
